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Tuesday, July 7, 2009

Review a local, transactional e-commerce site

E-commerce has available in Malaysia for a long period. There are many local e-commerce website in Malaysia, and I had chosen one website which is http://lelong.com.my/. Although it had exist for a long time, there still not all of the Malaysian using this e-commerce service. And now let me introduce you to this locally known e-commerce service.

This e-commerce service incepted at the end of 1998, as it has quickly established a firm footing in the e-commerce arena. "Serving the community and bringing a high standard of quality into homes and businesses by providing an avenue for on-line trading at a low cost", is the mission statement of lelong.com. The site’s main income included membership fee, posting auction/sales fee, and D.I.Y. Banner Advertisement fee. The other services included real-time account inquiry, funds transfers and payments, and also online share trading.

As for the selling system, it has Maximum Bid / AutoBid / ProxyBid. Every time another party beats your initial bid, AutoBid raises your bid by one single increment more than the challenging bid. If another bidder exceeds your Maximum Bid, the bids end. User could pay through several payment channels such as Online Credit Card, Interbank Transfer / Giro / Bank Counter, E-banking Payment, and also check payment.

Although it’s a new market for Malaysia in e-commerce, there are still many improvements to be made. The total demand for online buyer had grown rapidly; company should go for online market since there are still many opportunity in the internet.

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